Webtec builds CRO websites and runs the search and ads work that turns visitors into paying clients. Stockholm based, 4000+ businesses served across 60 countries.
About Webtec Agency
Webtec (trywebtec) is a digital growth agency based in Stockholm, working remotely with clients in more than 60 countries. We have delivered over 1,063 websites in 2025, and every recommendation we make comes from what those projects taught us.
Design, search and paid sit in one team. The people who plan your website are the people who report on its results, so nothing gets handed off and quietly dropped.
We tell you what we would do if it were our own business, including the times when the honest answer is to spend less.
The AI shift & Your Business
People used to search, scan a list of links and click. Now they ask, read one answer and act on it. Google AI Overviews, ChatGPT and Perplexity write that answer using sources they trust. When your website is not one of those sources, you are left out of the decision, even while your rankings look fine.
A page can sit on the first results page and still be missing from the answer written above it. Two different competitions, on the same screen.
When an assistant names you as the source, you reach someone who has already made up their mind and is looking for who to trust with it.
Most businesses have not adapted their websites for this yet. The ones that move now hold the answer slot while everyone else catches up.
Getting named brings the right person to your site. What happens next is conversion work: one clear offer, a short path to it, and a layout we keep testing so the decision stays easy.
This is the position we build for. Your site as the source the answer is written from.
Run this on your siteYearly growth in demand for answer engine optimisation, the work that gets a business named in AI answers.
Higher conversion rate from visitors who arrive through an AI answer, compared with a standard organic click.
Businesses currently checking how AI assistants describe them. The rest have no idea what is being said.
Every site we build and every search programme we run is written for people first and structured for machines second. One page, two readers.
Our Main services
Your website carries everything built on top of it. Search brings the right people to it. Ads speed up what is already working. You can start at any stage, and we will tell you which one you actually need.
Your website is the foundation. We build it to be found and to convert.
We design and build so search engines and AI assistants can read your site clearly, and so visitors always know what to do next. When you already have rankings, we carry them across to the new site rather than starting over.
We help the right people find you, in Google and in AI assistants.
We start with the searches that lead to paid work, built around what makes your business the better choice. Supporting content follows, so Google and AI tools treat you as a credible source and quote you when someone asks.
We put your budget where your buyers already are.
Before we spend anything, we review your channels to find where demand sits and what it costs to reach. From there we work on click-through rate, conversion rate and cost per lead, and keep improving them month after month.
130+ reviews
200+ reviews
40+ reviews
80+ reviews
Trained on years worth of our data. Paste your URL and it reads your site the way Google and AI assistants do, then tells you what it finds. Takes under a minute, very powerful AI Website Auditor.
How it works
No long onboarding and no black box. You see the plan before we build, you see the build before it goes live, and you see the numbers every month after.
We look at what you have, then tell you what it actually needs.
We go through your site, your search data and your closest competitors, then come back with a written plan. You approve it before a single page is designed.
One team designs, writes and builds, with tracking in from day one.
Copy is written into the design rather than dropped in at the end. Your existing rankings are carried across, and everything is checked for how it works, not only how it looks.
Search, ads and conversion work, measured against targets you agreed.
Launch is the starting line. From there we work on visibility and conversion, and you get one report each month showing what changed and what it produced.
Step one starts with a free audit of your website, prepared before we speak. You keep it either way.
Book a consultationWe could tell you what we do. It lands better coming from the businesses who have lived it. Watch a few minutes and you will know exactly what working with us is like.
How you pay
Three models. Same team, same standards, same reporting on all of them. We would rather match how you buy than push you into a structure that does not fit.
You pay as each stage is completed and approved.
The project is split into stages agreed before work starts. Each stage is delivered, reviewed with you, then invoiced. Payment always follows progress you can see.
SuitsWebsite design and build projects, and anyone who wants payment tied to delivered work.
Four stages, four payments, each released after approval.
Not sure which model fits. Tell us how your business buys and we will tell you which one makes sense, on the call.
See pricingThe people
There is no account manager passing messages to a team you never meet. Ask about your search performance and you are answered by the person who runs it.
Design, development, content, search and paid sit in one team. Fewer handovers, faster answers, and nobody guessing what somebody else meant.
We work across time zones, so progress continues while you sleep, and you always have one clear point of contact for anything that needs a decision.
Webtec designs and builds websites, runs SEO and AEO programs, and manages paid advertising. We are based in Stockholm and work remotely with businesses in more than 60 countries, across 30 industries. Most clients come to us for one of the three services and stay for the others.
SEO gets your pages ranking in search results. AEO, answer engine optimization, gets your business named inside the answers that Google AI Overviews, ChatGPT and Perplexity write. They are two separate competitions on the same screen, and a page can win the first while being left out of the second. We build for both.
Not when the move is handled properly. Rankings are lost during redesigns because URLs change without redirects, content gets shortened, and technical signals are dropped. We map all of that before anything is built, carry it across, and monitor performance after launch to confirm nothing slipped.
A typical design and build runs 30 to 45 days. The timeline depends on how many pages there are, how much content needs writing, and what has to connect to your existing systems. You get a dated plan before work starts, and you approve each stage as it is delivered.
No. Every plan and every report is written to be understood by the person paying for it, not by another agency. When we recommend something, we explain what it will do for the business and what it will cost, then you decide.
That depends on what is underneath it. A redesign is enough when the foundation is sound and the problem is presentation. A rebuild is the better investment when the site is slow, hard to edit, or built in a way that limits what you can add. We review your current site and tell you which one you need before you commit to either.
We audit your website before we speak. On the call we walk you through what we found, what it is costing you in leads, and which of the three services fits. There is no obligation, and you keep the audit either way.
We audit your site before we speak, so the call starts with your numbers instead of a pitch. You will leave knowing what is working, what is not, and what it would take to fix it.
